Lawn care revenue up 95%
Average customer value up 36%

What we did

Track real money, then build an engine that compounds

1. 01

   Measured success in booked jobs and real sales

   Most marketing reports stop at “you got 40 leads,” which tells a contractor nothing about whether any of them turned into money. From day one we set up tracking as deep into the process as we could, all the way to booked, sold work and the dollars behind it. That’s why the numbers here are in dollars.

2. 02

   Built the organic side on Google Maps rankings

   For “lawn care near me” searches, the map pack shows up first, and that’s where the volume is for home services. We built the organic work around their Google Business Profile and tracked rankings across the whole service area, all three counties, instead of one pin at the office.

3. 03

   Turned every finished job into hyper-local proof

   When a job wraps, the system asks for a review and drops the job onto a map on their website, shown by neighborhood and never by address. It’s a zip-code-level SEO signal, and it sells: a prospect sees work done two streets over. We seeded the map from existing reviews so it didn’t start empty.

4. 04

   Put the paid budget where the recurring money is

   Lawn care treatment is recurring. Sign a customer once and they’re back round after round, year after year, while landscaping is mostly one-and-done. So we concentrated paid search on the treatment program, the work that builds a book of business.