Founder & Managing Director
Koby Wheeler
Koby is the founder and managing director of Lobster Ferret. He built his first website at 16, started the agency in 2018 and has been featured in Entrepreneur. Today he sets the strategy on every client account.
About
From a first website at 16 to a home services agency
Koby built his first website at 16. The temporary domain happened to have “lobster” and “ferret” in it, and he bought lobsterferret.com for future use. As a teen entrepreneur he gave a TEDx talk at 15 and spoke at SXSW EDU. In 2018 he launched the agency under that name.
Today Lobster Ferret is the marketing team for multi-crew home services companies across the U.S.: local SEO, Google and Meta ads, and websites, measured in booked jobs and revenue.
Koby’s focus is the part most agencies skip: tying every call, form and booking back to the job it became, so clients can see which dollar booked which job and spend accordingly.
Outside of work you’ll find him hunting down great coffee or building the perfect playlist. He named a company after a lobster and won’t eat seafood.
Press & speaking
Featured in Entrepreneur. Spoke at TEDx and SXSW EDU.
- Entrepreneur · Profile, 2019Teen Entrepreneurs Learn to Embrace Failure. Can Adults?
- TEDxSpeaker at 15
- SXSW EDU · 2018, 2019Speaker, and co-host of the Student Startup Competition
“Koby is incredible! He has such a deep knowledge base to help guide his thinking. The best part of it is, you feel like he is truly part of your team.”
Brian KoonsVP of Development, ADU GeeksReviewed by Koby
Guides he reviews
Service pages, trade pages and playbooks on this site are written by the Lobster Ferret team. The ones Koby has reviewed carry his name.
- Local SEOWhat is local SEO for a home services company?
- Paid AdvertisingWhat does a home services PPC agency actually do?
- Website DevelopmentWhat makes a good home services website?
- Digital MarketingWhat is digital marketing for home services?
- Who we serveMarketing guides for lawn care, cleaning, pest control, HVAC, plumbing, roofing and more
- ResultsCase studies with the numbers behind them
Work with us
Let’s see what your marketing is actually booking
Pick a 30-minute slot. We’ll come with questions about your territory and crews.
We’re a good fit if you…
- Run a multi-crew home services company doing steady volume
- Want more of specific jobs in specific parts of town
- Will judge us on booked jobs and revenue, because we will too
We’re probably not if you…
- Are a one-truck operation still filling this month’s schedule
- Want a logo-and-vibes rebrand with no tracking
- Need someone to say yes to everything. We’ll tell you when an idea won’t book jobs