House cleaning marketing agency
The marketing team for cleaning companies that want recurring clients
We run local SEO, Google and Meta ads and websites for house cleaning companies with multiple teams, and we report the number that pays your cleaners: new recurring customers in the neighborhoods you already clean.
The short version
What does a house cleaning marketing agency do?
A house cleaning marketing agency gets people in your service area to find you, trust you and book a first clean that turns into recurring service. At Lobster Ferret that means local SEO so you show up in Google’s map results where your teams already clean, Google and Meta ads that filter out job seekers, and a website that shows pricing by home size and books online. Every call and booking on your site is tracked by source, so you see which channel filled the schedule.
- Who we work with
- House cleaning companies with multiple teams and a recurring residential base
- What we run
- Local SEO, Google Ads, Meta ads, websites, tracking
- What we report
- New recurring customers, what each cost, revenue by channel
- Where
- Based in Dallas, working with home services companies across the U.S.
By the numbers
What a recurring cleaning client is worth
- $100 to $250per visit for bi-weekly house cleaningHomeAdvisor, maid service cost guide
- $2,600 to $6,500a year from one bi-weekly client at that rate (26 visits)HomeAdvisor, maid service cost guide
- $47median cost per Google lead for cleaning and maid servicesLocaliQ, Home Services Search Advertising Benchmarks (updated July 2026; the figures it calls averages are medians)
Sound familiar?
What cleaning company owners run into
“Half our ad calls are people asking if we’re hiring.”
Job seekers search with the same words your clients use. We block jobs, hiring and pay searches every month and show you what they were costing.
“We book plenty of deep cleans. They just don’t come back.”
We track which campaigns bring recurring clients and which bring one-time cleans, and put the recurring rate on your booking pages and in ads shown to first-time customers.
“People ask for a price and disappear.”
Your site shows a starting price by bedrooms and bathrooms, with the recurring rate next to it, and lets them book the first clean online.
“Our new clients are spread all over the metro.”
A client two suburbs away adds drive time to every visit. We target the neighborhoods where your teams already work and report results by area.
The strategy
How we plan a house cleaning year
Recurring work books all year. One-time work comes in rushes. Our plan gives every deep clean and move-out a real shot at turning into recurring service.
- Jan to Feb
Build before spring
Profile, neighborhood pages and ads ready before spring cleaning starts. Ads shown to past one-time clients offer recurring service.
- Mar to May
Turn deep cleans into recurring service
Spring deep-clean requests pick up. Every first clean ends with an offer for an every-other-week slot.
- Jun to Aug
Work the move season
Move-out cleans fill gaps in the schedule. Realtors and property managers get their own page and their own ads.
- Sep to Dec
Lock in before the holidays
Back-to-school routines and holiday hosting bring new requests. Ads with recurring offers run before the calendar fills.
What we run
What we run for house cleaning companies
Your Google Business Profile, a page for each service and each neighborhood you want, plain trust content about insurance and hiring, steady reviews and a monthly rank map.
House cleaning SEO 02 Paid advertisingGoogle Search and Meta campaigns built around recurring and deep cleaning, targeted to your neighborhoods, with job seekers and DIY searches cut every month.
House cleaning paid advertising 03 WebsiteA fast site with pricing by home size, the recurring rate next to the one-time rate, real team photos and online booking that works on a phone.
House cleaning websitesHow we prove it
Tracked from first search to recurring clients
Every call, quote form and booking on your site tracked by source.
- Local SEOGoogle & Meta adsHomeowner finds you on Google or Meta
- Website + phoneEvery call, quote form and booking on your site, tagged by source
- TrackingAds: leads matched to the job in your scheduling software, then sent back to Google and MetaSEO: calls, forms and bookings tracked by source in Google Analytics
- Recurring clients + revenueReported monthly, by channel where it can be tracked
Next month’s budget follows the searches that turn into recurring clients.
What we can track depends on your CRM, website and booking tools. If they fall short, we can help build what’s missing.
What this kind of tracking has found
- $375 → $19.21Shades of Texas tied their ads to their CRM and moved spend from print to tracked digital. Cost per lead fell from as high as $375 to $19.21.Read the case study
- +24% clientsScoop Soldiers swapped a three-step signup for one instant form and got 24% more clients in 14 days on nearly the same ad spend.Read the case study
Why us
What cleaning companies get with us
- 01
We measure what you measure
New recurring customers and what they’re worth. A month full of one-time cleans doesn’t lead our report if it didn’t add recurring service.
- 02
Senior people on your account
No junior coordinators or handoffs. You talk to the people doing the work.
- 03
We plan around your open slots
Cleaning demand is steady with rushes on top. Budgets follow how much room your teams have, and spring and move season are planned ahead.
- 04
We’ll tell you no
If an idea won’t add recurring clients, like chasing cheap one-time cleans across the metro, we’ll say so, even if you’d pay us to do it.
Your monthly report
What your monthly report shows
Every month, the numbers that pay your crews come first. We leave out impressions and clicks.
- New recurring customersCounted by neighborhood and channel
- Cost per recurring customerWhat each new recurring customer cost to win
- First clean to recurringHow many one-time cleans turned into recurring service
- Revenue by channelSEO, Google Ads and Meta, side by side
- Rank mapWhere you show up across the neighborhoods you clean
- Next movesWhat we’re cutting, expanding and testing
What we can track depends on your CRM, website and booking tools. If they fall short, we can help build what’s missing.
Your options
Three ways cleaning companies find clients
| Question | Lobster Ferret | Lead services | Typical agency |
|---|---|---|---|
| What you’re judged on | New recurring customers and what they’re worth | Usually how many leads were sent | Often clicks and calls |
| Who gets the client | You alone, in the neighborhoods your teams already clean | Often several cleaning companies at once | Usually you |
| Spring cleaning and move season | Planned ahead, with every first clean offered recurring service | Rarely planned around your calendar | Often the same plan all year |
| Recurring clients sent back to the ad platforms | As they’re booked | Rarely | Sometimes, often only form fills |
| Who does the work | Senior people you talk to directly | Usually a sales rep and a lead portal | Often a junior coordinator between you and the work |
Results
Results from our clients
Scoop Soldiers · Conversion + tracking
24% more clients in 14 days
A three-step signup became one instant form. Nearly the same ad spend, 19% lower cost per client and 44% more leads.
Read the case study
Showcase LawnWorks · Ads + local SEO
Lawn care revenue up 95%
Their recurring lawn care program went from about $60K to about $117K in one season. Average customer value rose 36%, to $2,358.
Read the case studyWhat clients say
Rated 5.0 on Google. Read our reviews“I’ve had terrible marketing agency experiences in the past, and Koby and his team have completely changed my mind about working with an agency again. Their audit and proposal weren’t a cookie-cutter package; they were custom-designed to our business needs.”
“Koby and his entire team are fantastic and so easy to work with! They continue to help my business drive quality leads to our desired audience. LF plays such a key role in consistently helping our company in adding new clients and revenue each month.”
“Lobster Ferret is a joy to work with! They’re solution oriented and data driven, with easy to understand reports to help measure success.”
Cost
What house cleaning marketing costs
There are two costs. Our flat monthly fee covers the services you pick: local SEO, paid ads, a website, or any mix of them. Then there’s ad spend, which you pay to Google and Meta directly, sized to your teams’ open slots. Ad spend always stays yours.
We scope it after a free audit of your neighborhoods, your website, your Google Business Profile and your ad accounts. A company filling two teams’ open slots needs a different plan from one moving into a new part of the metro, and the audit shows where clients are slipping away.
We measure it against the revenue each client brings over a year. Bi-weekly service is 26 visits a year, so one of those customers is worth a stack of one-time cleans. Spend is sized to how many open slots your teams have.
Free playbook
Want to see how it works first?
Our house cleaning marketing playbook walks through the economics, the calendar and the step-by-step work. Use it yourself, or let us run it.
Read the house cleaning playbook- Local SEO playbookGet into Google’s map results in the neighborhoods your teams already clean, with a page for each service and area and reviews that make a stranger comfortable letting you in.
- Paid advertising playbookRun Google and Meta ads that block job seekers, stay inside your service area and are judged on recurring customers.
- Website playbookBuild a site that answers the three questions every client has: what will it cost, can I trust you in my home, and how do I book.
Questions we get
Hiring us for house cleaning marketing
How much does house cleaning marketing cost?
It depends on how many areas you serve, which services you want help with and how many open slots your teams need to fill. We scope it after a free audit, and ad spend is always yours, separate from our fee.
What’s the best marketing agency for cleaning companies?
One that reports new recurring customers. Ask any agency how they tell a one-time deep clean from recurring service, how they keep job seekers out of your ads, and how they match bookings to your scheduling software.
How much should a cleaning company spend on marketing?
It depends on how many teams have open slots, how fast you want to grow and which neighborhoods you want to fill. Spend usually rises ahead of spring cleaning and move season. We size it in the free audit and adjust as new clients come in.
When should a cleaning company ramp up marketing?
Recurring work books all year, so the base stays on. We build up in January and February ahead of spring cleaning, and again before summer move-out season, when one-time requests spike and can turn into recurring service.
What do you need from us to get started?
Access to your Google Business Profile, website, ad accounts and analytics, and ideally your scheduling or CRM software. Plus a list of the neighborhoods you want to fill.
Can you stop job applicants from clicking our ads?
We can cut most of them. People looking for cleaning work search with the same words your clients use, so we block jobs, hiring and pay searches every month and show you how much spend they were taking. A careers page on your site gives the rest somewhere to go.
Do you work with cleaning companies outside Texas?
Yes. We’re based in Dallas and work with home services companies across the U.S.
Can we start with just one service?
Yes. Plenty of companies start with whichever gap is costing them the most clients, often local SEO or Google Ads, and add from there.
Can you work with our current marketing company or in-house person?
Yes. Plenty of cleaning companies have an office manager posting on social or a partner on the website. We agree on who owns what and track everyone’s work the same way, so you see one report.
Work with us
Let’s fill the schedule with recurring work
Pick a 30-minute slot. We’ll come with questions about your territory and crews.