Dog walking and pet sitting marketing agency
The marketing team for dog walkers and pet sitters who want their own clients
We run local SEO, Google and Meta ads and websites for dog walking and pet sitting businesses, and we report the number that keeps your walkers busy: recurring customers who book you directly.
The short version
What does a dog walking and pet sitting marketing agency do?
A dog walking and pet sitting marketing agency gets owners in the neighborhoods you cover to find you, trust you with a key and book a meet-and-greet. At Lobster Ferret that means local SEO so you show up in Google’s map results with reviews on your own profile, Google and Meta ads around your walkers’ neighborhoods and ahead of holiday travel, and a website with walker bios, clear rates and a short meet-and-greet request. Every request on your site is tracked by source, so you see which neighborhoods and channels bring in clients.
- Who we work with
- Dog walking and pet sitting businesses with a team of walkers or sitters
- What we run
- Local SEO, Google Ads, Meta ads, websites, tracking
- What we report
- Meet-and-greets, sitting bookings, recurring customers and what each cost to win
- Where
- Based in Dallas, working with pet care businesses across the U.S.
By the numbers
Why direct clients matter for walkers and sitters
- 20%service fee Rover takes from each bookingNerdWallet, Rover vs. Wag (2026)
- 40%cut Wag takes from walkers’ and sitters’ servicesNerdWallet, Rover vs. Wag (2026)
- 43.7%of U.S. households own a dogAVMA, U.S. pet ownership statistics (2026)
Sound familiar?
What dog walking and pet sitting owners run into
“Most of our clients came through an app, and it takes a cut of every booking.”
We build the channels you own: your Google profile, your own reviews and your website. We track where new clients come from, so you can see the shift away from the app.
“The holidays are slammed and January is dead.”
Sitting follows travel, and walks follow work schedules. We push sitting ahead of each rush, then show those clients ads for weekday walks once they’re home.
“People request a meet-and-greet, then go quiet.”
We track requests through to meetings, so you can see where owners drop off. Most of the fix is on the page: walker bios, clear rates and a short request form.
“We get calls from across town that our walkers can’t fit in.”
A client across town eats the midday window. We target the neighborhoods your walkers already cover and report requests by neighborhood.
The strategy
How we plan a dog walking and pet sitting year
Weekday walks are steady. Sitting follows school breaks and holidays. Our plan keeps walkers booked and turns the holiday rush into year-round clients.
- Jan to Feb
Weekday routines reset
Owners settle back into work schedules. Ads and pages push midday walks, and holiday sitting clients see ads for weekday walks.
- Mar to May
Spring break bookings
Sitting calendars fill for spring break. Longer days bring new recurring customers and requests for puppy visits.
- Jun to Aug
Summer travel
Overnights and drop-ins peak with vacations. Review requests follow every stay.
- Sep to Dec
Holiday rush
Thanksgiving and December book up early. Recurring customers get first pick of dates, and new sitting clients see ads for January walks.
What we run
What we run for dog walking and pet sitting businesses
Your Google Business Profile with reviews you own, a page for walks, drop-ins, overnights and cat sitting, a page for each neighborhood you cover, and a monthly rank map.
Dog walking and pet sitting SEO 02 Paid advertisingGoogle Search and Meta campaigns around your walkers’ neighborhoods, pushed ahead of holiday travel.
Dog walking and pet sitting paid advertising 03 WebsiteA fast site with walker bios, insurance and background check details, clear rates and a meet-and-greet request that takes a minute on a phone.
Dog walking and pet sitting websitesHow we prove it
Tracked from first search to recurring customers
How a new client gets from a search or an ad to your schedule.
- Local SEOGoogle & Meta adsPet owner finds you on Google or Meta
- Website + phoneA call, form or meet-and-greet request, tagged by source
- TrackingAds: ad requests matched to the client in your scheduling software, then sent back to Google and MetaSEO: calls, forms and bookings tracked by source in Google Analytics
- Recurring customers + revenueReported monthly, by channel where it can be tracked
Next month’s budget follows the searches that turn into recurring customers.
What we can track depends on your CRM, website and booking tools. If they fall short, we can help build what’s missing.
What this kind of tracking has found
- $375 → $19.21Shades of Texas tied their ads to their CRM and moved spend from print to tracked digital. Cost per lead fell from as high as $375 to $19.21.Read the case study
- +24% clientsScoop Soldiers swapped a three-step signup for one instant form and got 24% more clients in 14 days on nearly the same ad spend.Read the case study
Why us
What dog walking and pet sitting businesses get with us
- 01
We measure what you measure
If a number doesn’t tie back to a client on the schedule, it doesn’t lead the report.
- 02
Senior people on your account
No junior coordinators or handoffs. You talk to the people doing the work.
- 03
We plan around two calendars
Weekday walks and holiday sitting need different timing. Plans and budgets are built around your walkers’ open slots and the travel calendar.
- 04
We’ll tell you no
If an idea won’t fill your walkers’ schedules, like targeting the whole metro or chasing one-off sits with no walk offer, we’ll say so, even if you’d pay us to do it.
Your monthly report
What your monthly report shows
Every month, the numbers that pay your crews come first. We leave out impressions and clicks.
- Meet-and-greetsRequests booked, by neighborhood and channel
- Recurring customersMeet-and-greets that turned into recurring walks
- Cost per recurring customerWhat each recurring customer cost to win
- Sitting bookingsHoliday and travel stays, and how many added walks
- Direct vs. appShare of new clients who booked you directly
- Next movesWhat we’re cutting, scaling up and testing
What we can track depends on your CRM, website and booking tools. If they fall short, we can help build what’s missing.
Your options
Three ways to find walk and sitting clients
| Question | Lobster Ferret | Lead services | Typical agency |
|---|---|---|---|
| What you’re judged on | Recurring customers and sitting bookings | Usually bookings made inside the app | Often clicks and followers |
| Who owns the client | You, with clients who book you directly | Usually the app | Usually you |
| Holidays and weekday routines | Sitting pushed before each rush, walks matched to open slots | Rarely planned around your calendar | Often the same plan all year |
| Clients sent back to the ad platforms | As they’re booked | Rarely | Sometimes, often only form fills |
| Who does the work | Senior people you talk to directly | Mostly you, competing on a profile page | Often a junior coordinator between you and the work |
Results
Results from our clients
Scoop Soldiers · Conversion + tracking
24% more clients in 14 days
A three-step signup became one instant form. Nearly the same ad spend, 19% lower cost per client and 44% more leads.
Read the case study
Showcase LawnWorks · Ads + local SEO
Lawn care revenue up 95%
Their recurring lawn care program went from about $60K to about $117K in one season. Average customer value rose 36%, to $2,358.
Read the case studyWhat clients say
Rated 5.0 on Google. Read our reviews“They built the brand, built the website, and launched the ads, and we had a recurring customer from ads in the very first week. They nailed it. I knew they would.”
Jenn SpencerCEO & Founder, Scoopy Doo Pros
“I’ve had terrible marketing agency experiences in the past, and Koby and his team have completely changed my mind about working with an agency again. Their audit and proposal weren’t a cookie-cutter package; they were custom-designed to our business needs.”
“Koby and his entire team are fantastic and so easy to work with! They continue to help my business drive quality leads to our desired audience. LF plays such a key role in consistently helping our company in adding new clients and revenue each month.”
Cost
What dog walking and pet sitting marketing costs
There are two costs. Our flat monthly fee covers the services you pick: local SEO, ads, a website, or any mix of them. Then there’s ad spend, which you pay to the ad platforms directly, sized to your walkers’ open slots and the travel calendar. Ad spend always stays yours.
We scope it after a free audit of your neighborhoods, your website, your Google Business Profile and any ad accounts you run. A small team filling a few weekday walk slots needs a different plan from one covering half a city, and the audit shows where clients are dropping off.
Holiday and travel sitting is tracked on its own. Spend is sized to how many open walk slots and sitting dates your team can take.
Free playbook
Want to see how it works first?
Our dog walking and pet sitting marketing playbook walks through the economics, the calendar and the step-by-step work. Use it yourself, or let us run it.
Read the dog walking and pet sitting playbook- Local SEO playbookGet into Google’s map results in the neighborhoods your walkers cover, with reviews on a Google profile you own.
- Paid advertising playbookRun Google and Meta ads around your walkers’ neighborhoods, push sitting ahead of holiday travel, and judge it all on recurring customers.
- Website playbookBuild a site that answers the three questions every owner has: who will be in my home, what does it cost, how do we meet.
Questions we get
Hiring us for dog walking and pet sitting marketing
How much does dog walking and pet sitting marketing cost?
It depends on how many neighborhoods you cover, which services you want help with and how much ad spend your walkers’ open slots and the holiday rush need. We scope it after a free audit, and ad spend is always yours, separate from our fee.
What’s the best marketing agency for dog walking and pet sitting businesses?
One that can show you which clients its work brought in. Ask any agency how they track a meet-and-greet request through to a recurring customer, whether they report by neighborhood, and how they’ll show the share of new clients who booked you directly.
How much should a pet sitting business spend on marketing?
It depends on how many walkers or sitters have open slots, how fast you want to grow and how busy the holidays already get. Spend usually rises ahead of travel season and drops once dates fill. We size it in the free audit.
When should a pet sitting business start holiday marketing?
Weeks before people travel. Owners often book holiday sitting early, so we push sitting pages and ads ahead of spring break, summer and the holidays, then pull back as dates fill. Walk campaigns run year-round, matched to open walker slots.
Can you help us rely less on Rover and Wag?
That’s what most of the plan is for. We build the channels you own, like your Google profile, reviews and website, and track where clients come from, so you can see how much of your work comes direct. Whether you stay on an app is your call.
What do you need from us to get started?
Access to your Google Business Profile, website, ad accounts and analytics, and ideally your scheduling software. Plus a list of the neighborhoods your walkers cover.
Do you work with pet care businesses outside Texas?
Yes. We’re based in Dallas and work with home services companies across the U.S.
Can we start with just one service?
Yes. Plenty of businesses start with whichever gap is costing them the most clients, often local SEO or the website, and add from there.
Do you only work with pet care businesses?
No. We work with home and local service businesses, and every plan is built for the trade. Yours is set around the neighborhoods your walkers cover, weekday routines and the holiday sitting rush.
Work with us
Let’s build a client base you own
Pick a 30-minute slot. We’ll come with questions about your territory and crews.