Tree service marketing agency
The marketing team for tree service companies that want work between storms
We run local SEO, Google and Meta ads and websites for tree service companies, with storm work ready before the weather turns and planned removals marketed on proof.
The short version
What does a tree service marketing agency do?
A tree service marketing agency gets homeowners in your area to find you and call you, whether a limb just came down or they’ve finally decided the old oak has to go. At Lobster Ferret that means local SEO with storm pages built in the calm months, Google and Meta ads that keep emergency and planned work on separate budgets, and a website that proves you’re insured and safe to hire. Every call and form on your site is tracked by source.
- Who we work with
- Tree service companies with removal, trimming and stump grinding crews
- What we run
- Local SEO, Google Ads, Meta ads, websites, tracking
- What we report
- Booked jobs, cost per booked job and revenue, emergency and planned
- Where
- Based in Dallas, working with home services companies across the U.S.
By the numbers
What tree service marketing is up against
- Up to $5,000what an emergency tree removal can costThis Old House, average cost of tree removal
- $450 to $1,200typical removal for a 30 to 60 foot treeThis Old House, average cost of tree removal
- 89%of consumers expect owners to respond to their reviewsBrightLocal, Local Consumer Review Survey 2026
Sound familiar?
What tree service owners run into
“After a storm the phone rings off the hook. The rest of the year it’s quiet.”
Planned trimming, removals and stump grinding get their own campaigns and pages, marketed through the dormant season and the calm months, so crews stay busy between storms.
“By the time we get ads up after a storm, the calls have gone to someone else.”
We write the emergency ads and storm pages ahead of time and set the target areas, so when weather hits, they’re ready to switch on.
“We lose quotes to guys with a pickup and a chainsaw.”
Often it comes down to proof. We put certifications, insurance, crew and equipment photos and reviews that mention cleanup where homeowners look before they call.
“Half our calls are people wanting free firewood.”
We read your search terms every month and cut firewood seekers, DIYers, equipment shoppers and job hunters, so the budget goes to homeowners who book.
The strategy
How we plan a tree service year
Storms decide when the phones ring. Planned work decides whether crews stay busy between them. Our plan covers both.
- Dec to Feb
Dormant-season work
With the leaves down, homeowners notice dead limbs and problem trees. Campaigns push the trimming and removals they’ve put off, and storm campaigns get built.
- Mar to May
Storms start
Storm pages and emergency campaigns ready to switch on by area. Planned trimming keeps running on its own budget.
- Jun to Sep
Peak storm season
Thunderstorms and, in coastal markets, hurricanes bring bursts of urgent calls. Budgets follow the weather and your crew capacity.
- Oct to Nov
Before the ice
Fall pruning, clearance work and stump grinding, plus storm prep offers in markets that get ice and snow.
What we run
What we run for tree service companies
Your Google Business Profile, a page for every service from removals to stump grinding, storm and insurance pages built in the calm months, trust content and a monthly rank map.
Tree service SEO 02 Paid advertisingEmergency campaigns ready to switch on by area when storms hit, and planned removal, trimming and stump grinding on their own budget, judged on booked jobs.
Tree service paid advertising 03 WebsiteA fast site that proves you’re safe to hire, with a call button always in reach, a storm damage page and a quote form that takes photos of the tree.
Tree service websitesHow we prove it
Tracked from first search to booked jobs
What we track at each step, from the first search to the booked job.
- Local SEOGoogle & Meta adsHomeowner finds you on Google or Meta
- Website + phoneEvery call and form on your site, tagged emergency or planned
- TrackingAds: jobs booked from ads matched in your CRM, then sent back to Google and MetaSEO: calls, forms and bookings tracked by source in Google Analytics
- Booked jobs + revenueReported monthly, by channel where it can be tracked
Next month’s budget follows the searches that turn into booked jobs.
What we can track depends on your CRM, website and booking tools. If they fall short, we can help build what’s missing.
What this kind of tracking has found
- $375 → $19.21Shades of Texas tied their ads to their CRM and moved spend from print to tracked digital. Cost per lead fell from as high as $375 to $19.21.Read the case study
- +24% clientsScoop Soldiers swapped a three-step signup for one instant form and got 24% more clients in 14 days on nearly the same ad spend.Read the case study
Why us
What tree service companies get with us
- 01
We measure what you measure
We report emergency and planned work separately. If a number doesn’t tie back to a booked job, it doesn’t lead the report.
- 02
Senior people on your account
No junior coordinators or handoffs. You talk to the people doing the work.
- 03
We plan around the weather
Storm campaigns are built before storm season, planned work runs through the calm months, and budgets follow your crew capacity.
- 04
We’ll tell you no
If an idea won’t keep crews booked, like chasing storms far outside your area or buying cheap clicks from firewood seekers, we’ll say so, even if you’d pay us to do it.
Your monthly report
What your monthly report shows
Every month, the numbers that pay your crews come first. We leave out impressions and clicks.
- Booked jobsNew jobs, split between emergency and planned work
- Cost per booked jobWhat each booked job cost to win, by channel
- Revenue by channelSEO, Google Ads and Meta, side by side
- Quotes wonPlanned removal quotes that turned into booked jobs
- Rank mapWhere you show up across your service area
- Next movesWhat we’re cutting, expanding and testing
What we can track depends on your CRM, website and booking tools. If they fall short, we can help build what’s missing.
Your options
How we compare for tree service companies
| Question | Lobster Ferret | Lead services | Typical agency |
|---|---|---|---|
| What you’re judged on | Booked jobs and revenue, with storm and planned work apart | Usually leads delivered, booked or unbooked | Often calls, clicks and rankings |
| Who gets the homeowner | You alone, from your own profile, pages and ads | Often several tree companies at once | Usually you |
| How storms are handled | Emergency ads written ahead and switched on by area when the weather turns | Whatever comes in after the storm | Often one shared budget for storm and planned work |
| Booked jobs sent back to Google and Meta | As they’re booked | Rarely | Rarely |
| Who does the work | Senior people you talk to directly | Usually a sales rep and a platform | Often junior staff behind an account manager |
Results
Results from our clients
Showcase LawnWorks · Ads + local SEO
Lawn care revenue up 95%
Their recurring lawn care program went from about $60K to about $117K in one season. Average customer value rose 36%, to $2,358.
Read the case study
Shades of Texas · Strategy + paid ads
+29% gross profit
Their best year in 36 years in business. Cost per lead fell from as high as $375 to $19.21 after we moved spend from print to tracked digital ads.
Read the case studyWhat clients say
Rated 5.0 on Google. Read our reviews“I’ve had terrible marketing agency experiences in the past, and Koby and his team have completely changed my mind about working with an agency again. Their audit and proposal weren’t a cookie-cutter package; they were custom-designed to our business needs.”
“Koby and his entire team are fantastic and so easy to work with! They continue to help my business drive quality leads to our desired audience. LF plays such a key role in consistently helping our company in adding new clients and revenue each month.”
“Lobster Ferret is a joy to work with! They’re solution oriented and data driven, with easy to understand reports to help measure success.”
Cost
What tree service marketing costs
There are two costs. Our flat monthly fee covers the services you pick: local SEO, ads, your website, or any mix of them. Ad spend is separate and goes to the ad platforms directly.
We scope it after a free audit of your market, your site, your Google Business Profile and your ad accounts, including the storm history of the area you serve.
We measure it against revenue, with storm and planned work tracked apart, sized to how many more jobs your climbers and equipment can handle. A planned removal for a 30 to 60 foot tree runs $450 to $1,200 (This Old House), so one job covers a lot of clicks.
Free playbook
Want to see how it works first?
Our tree service marketing playbook walks through the economics, the calendar and the step-by-step work. Use it yourself, or let us run it.
Read the tree service playbook- Local SEO playbookRank for removals, trimming and stump grinding across your service area, with storm and insurance pages built before the weather turns.
- Paid advertising playbookBuild emergency campaigns ahead of storm season, keep planned work on its own budget, and judge both on booked jobs.
- Website playbookBuild a site that proves you’re insured and safe to hire, keeps a call button in reach and takes photo quote requests.
Questions we get
Hiring us for tree service marketing
How much does tree service marketing cost?
It depends on how many markets you’re in, which services you want help with and how much ad spend storm season and your planned work need. We scope it after a free audit, and ad spend is always yours, separate from our fee.
When should a tree service get ready for storm season?
In the calm months before it. Storm pages need time to be found, and emergency ads need to be written, approved and ready to switch on by area before the weather turns. Planned work can run year-round, and the dormant season is a good time to push trimming and removals.
What do you need from us to get started?
Access to your Google Business Profile, website, ad accounts and analytics, and ideally your CRM. Plus your certifications, proof of insurance and your best crew and job photos.
Do you work with tree service companies outside Texas?
Yes. We’re based in Dallas and work with home services companies across the U.S. Storm seasons differ by region, from spring tornadoes to coastal hurricanes to ice storms, so we build the calendar around the weather your market actually gets.
Can we start with just one service?
Yes. Plenty of companies start with whichever gap is costing them the most jobs, often storm-ready ads or local SEO for removals, and add from there.
Should storm work and planned work be marketed separately?
Yes. A storm call is urgent and goes to whoever answers first. A planned removal gets compared against other quotes, so proof wins. On one shared budget, a storm can eat the planned work budget, or a calm month can waste money on urgent searches.
What’s the best marketing agency for tree service companies?
Ask any agency how they’ll match a call or quote request to a booked job, whether the report splits storm work from planned removals and trimming, and who does the work each month. Ask how they’ll show your certifications and insurance too, since that’s what wins a compared quote.
How much should a tree service spend on marketing?
It depends on how much planned work you want, how often storms hit your area and how many more jobs your crews can take. Storm spend should be ready to switch on and off by area. We size both sides in the audit and adjust as jobs book.
Can you work with our current marketing company or in-house person?
Yes. If someone in your office handles social or another company built your site, we agree on who owns what and share one report. When a storm hits, everyone knows who turns the emergency ads on.
Work with us
Let’s keep your crews busy between storms
Pick a 30-minute slot. We’ll come with questions about your territory and crews.