Electrical marketing agency
The marketing team for electricians who want the bigger projects
We run local SEO, Google and Meta ads and websites for residential electrical contractors, and we report the number that pays your electricians: booked jobs and revenue, from service calls to panel upgrades.
The short version
What does an electrician marketing agency do?
An electrician marketing agency gets homeowners in your service area to find you, trust you and call, whether a breaker keeps tripping today or they’re planning a panel upgrade or EV charger. At Lobster Ferret that means local SEO so you show up in Google’s map results, Google and Meta ads that keep service calls and projects apart, and a website that makes your license and finished work easy to check. Every call on your site is tracked by source, so you see what each channel brings in.
- Who we work with
- Residential electrical contractors with service calls and planned project work
- What we run
- Local SEO, Google Ads, Meta ads, websites, tracking
- What we report
- Booked jobs, cost per booked job and revenue, by service
- Where
- Based in Dallas, working with home services companies across the U.S.
By the numbers
The numbers behind electrical work
- $351average cost of an electrician jobHomeAdvisor, cost to hire an electrician
- About $3,000national average cost of an electrical panel upgradeFixr, electrical panel upgrade cost
- $94median cost per Google lead for electriciansLocaliQ, Home Services Search Advertising Benchmarks (updated July 2026; the figures it calls averages are medians)
Sound familiar?
What we hear from electrical contractors
“We get the small calls. We want the panel upgrades.”
Panel upgrades, EV chargers and generators each get their own pages and campaigns, so project work isn’t buried under service calls.
“Every competitor says licensed and insured.”
We put your license number, named electricians and photos of finished panels where homeowners look first, so trust is something they can check.
“Storm season hits and we’re never ready for it.”
Generator and outage campaigns are built before storm season and switched on by area when the weather hits.
“Our agency reports leads. I want to know what booked.”
Ad leads are matched to the jobs they became, so the report shows booked jobs and revenue by service, not a lead count.
The strategy
How we plan an electrical year
Electrical demand is steady, but the mix shifts through the year. Our plan keeps service calls coming and builds the bigger projects behind them.
- Jan to Mar
Build the project pipeline
Panel upgrade, EV charger and rewire pages and campaigns go live while homeowners plan the year’s projects.
- Apr to Jun
Get ready for storms
Generator and surge protection campaigns launch before storm season, with outage pages ready to switch on by area.
- Jul to Sep
Cover the outage calls
When storms knock out power, emergency service and generator ads run where your crews can reach. Review requests follow every job.
- Oct to Dec
Finish the year strong
Outdoor outlets, lighting and small projects before the holidays, plus ads shown to homeowners whose panels your electricians flagged.
What we run
What we run for electricians
Your Google Business Profile, a page for every service from repairs to panels, EV chargers and generators, consistent listings with your license details, steady reviews and a monthly rank map.
Electrical SEO 02 Paid advertisingGoogle Search and Meta campaigns with service calls and projects kept apart, EV chargers and generators in their own campaigns.
Electrical paid advertising 03 WebsiteA fast site with a call button on every page, your license number and named electricians up front, and project pages that answer cost, permit and timing questions.
Electrical websitesHow we prove it
Tracked from first search to booked jobs
What happens between a homeowner’s first search and the number on your report.
- Local SEOGoogle & Meta adsHomeowner finds you on Google or Meta
- Website + phoneEvery call, form and estimate request on your site, tagged by source
- TrackingAds: leads matched to the job in your CRM, then sent back to Google and MetaSEO: calls, forms and bookings tracked by source in Google Analytics
- Booked jobs + project revenueReported monthly, by channel where it can be tracked
Next month’s budget follows the searches that turn into booked jobs.
What we can track depends on your CRM, website and booking tools. If they fall short, we can help build what’s missing.
What this kind of tracking has found
- $375 → $19.21Shades of Texas tied their ads to their CRM and moved spend from print to tracked digital. Cost per lead fell from as high as $375 to $19.21.Read the case study
- +24% clientsScoop Soldiers swapped a three-step signup for one instant form and got 24% more clients in 14 days on nearly the same ad spend.Read the case study
Why us
What electricians get with us
- 01
We measure what you measure
Results by service, so a panel upgrade and a small repair are never lumped together. If a number doesn’t tie back to a paying customer, it doesn’t lead the report.
- 02
Senior people on your account
No junior coordinators or handoffs. You talk to the people doing the work.
- 03
We plan for both sizes of work
Service calls scale with how many jobs your crews can take this week. Projects scale with how much of that work you want to sell. Storm season gets its own plan.
- 04
We’ll tell you no
If an idea won’t book jobs, like chasing service calls across the whole metro when your crews can’t get there in time, we’ll say so, even if you’d pay us to do it.
Your monthly report
What your monthly report shows
Every month, the numbers that pay your crews come first. We leave out impressions and clicks.
- Booked jobsService calls and projects, by channel
- Projects soldPanel upgrades, EV chargers and generators, by campaign
- Cost per booked jobWhat each booked job cost to win, by service
- Results by channelSEO, Google Ads and Meta, side by side
- Rank mapWhere you show up across your service area
- Next movesWhat we’re cutting, adding to and testing
What we can track depends on your CRM, website and booking tools. If they fall short, we can help build what’s missing.
Your options
Three ways electricians get their work
| Question | Lobster Ferret | Lead services | Typical agency |
|---|---|---|---|
| What you’re judged on | Booked jobs and revenue, with service calls and projects kept apart | Usually how many leads were sent | Often clicks, calls and rankings |
| Who gets the homeowner | You alone, from your own map listing, ads and site | Often several electricians at once | Usually you |
| Storm season and project season | Generator campaigns ready before storms, panel and EV work pushed early in the year | Rarely planned around your calendar | Often the same plan all year |
| Booked jobs sent back to Google and Meta | As they’re booked | Rarely | Sometimes, often only form fills |
| Who does the work | Senior people you talk to directly | Usually a sales rep and a lead portal | Often a junior coordinator between you and the work |
Results
Results from our clients
Showcase LawnWorks · Ads + local SEO
Lawn care revenue up 95%
Their recurring lawn care program went from about $60K to about $117K in one season. Average customer value rose 36%, to $2,358.
Read the case study
Shades of Texas · Strategy + paid ads
+29% gross profit
Their best year in 36 years in business. Cost per lead fell from as high as $375 to $19.21 after we moved spend from print to tracked digital ads.
Read the case studyWhat clients say
Rated 5.0 on Google. Read our reviews“I’ve had terrible marketing agency experiences in the past, and Koby and his team have completely changed my mind about working with an agency again. Their audit and proposal weren’t a cookie-cutter package; they were custom-designed to our business needs.”
“Koby and his entire team are fantastic and so easy to work with! They continue to help my business drive quality leads to our desired audience. LF plays such a key role in consistently helping our company in adding new clients and revenue each month.”
“Lobster Ferret is a joy to work with! They’re solution oriented and data driven, with easy to understand reports to help measure success.”
Cost
What electrician marketing costs
There are two costs. Our flat monthly fee covers the services you pick: local SEO, ads, a website, or any mix of them. Then there’s ad spend, which you pay to the ad platforms directly. Ad spend always stays yours.
We scope it after a free audit of your market, your website, your Google Business Profile and your ad accounts. A contractor who wants more panel upgrades needs a different plan from one trying to keep service vans full, and the audit shows where the jobs are slipping away.
Spend is sized to how many more jobs your electricians can take each week and how much project work you want to sell.
Free playbook
Want to see how it works first?
Our electrical marketing playbook walks through the economics, the calendar and the step-by-step work. Use it yourself, or let us run it.
Read the electrical playbook- Local SEO playbookGet into Google’s map results for service calls, with a page for every service you want to grow, from panel upgrades to EV chargers and generators.
- Paid advertising playbookRun service calls and projects as separate campaigns, have storm campaigns ready before the weather, and judge everything on booked jobs.
- Website playbookBuild a site that makes your license and finished work easy to check and answers the cost and permit questions project buyers ask first.
Questions we get
Hiring us for electrical marketing
How much does electrician marketing cost?
It depends on how many markets you’re in, which services you want help with and how much ad spend your crews can keep up with. We scope it after a free audit, and ad spend is always yours, separate from our fee.
What’s the best marketing agency for electricians?
The one that reports booked jobs and revenue by service. Ask any agency how they match ad leads to jobs in your CRM, whether panel upgrades, EV chargers and generators are reported apart from service calls, and who will actually run your account.
How much should an electrical contractor spend on marketing?
It depends on how fast you want to grow, how much project work you want to sell and how many more jobs your crews can take each week. In storm-prone markets, the season can change the picture quickly. We size it in the free audit and adjust from there.
When should an electrician get ready for storm season?
Before it starts. Generator and surge protection pages and campaigns should be live in spring, so they’re ready to switch on by area when storms hit. Panel upgrade and EV charger work runs year-round, with project planning heaviest early in the year.
Should we market EV charger installs separately?
Yes, if it’s work you want. A homeowner searching for an EV charger install has different questions from one with a dead outlet, about panel capacity, permits and rebates. A dedicated page and campaign answers those and shows exactly what the work brings in.
What do you need from us to get started?
Access to your Google Business Profile, website, ad accounts and analytics, and ideally your CRM or dispatch software. Plus your license details, the areas your crews can reach and the services you want to grow.
Do you work with electricians outside Texas?
Yes. We’re based in Dallas and work with home services companies across the U.S. Storm seasons, permit rules and rebates differ by market, so the calendar is built around your area and your crews.
Can we start with just one service?
Yes. Plenty of companies start with whichever gap is costing them the most jobs, often local SEO or a project campaign like panel upgrades, and add from there.
Can you work with our current marketing company or in-house person?
Yes. Some companies keep a partner on the website or someone in the office on social media and bring us in for SEO and ads. We agree on who owns what and track everyone’s work the same way, so you can see what each piece brings in.
Work with us
Let’s keep every electrician booked
Pick a 30-minute slot. We’ll come with questions about your territory and crews.