Lawn care marketing agency
The marketing team for lawn care companies that want full routes
We run local SEO, Google and Meta ads and websites for multi-crew lawn care companies, and we report the one number that pays your crews: new customers on the streets you already mow.
The short version
What does a lawn care marketing agency do?
A lawn care marketing agency gets homeowners in your service area to find you, call you and sign up for a season. At Lobster Ferret that means local SEO so you show up in Google’s map results by neighborhood, Google and Meta ads that go live before the spring rush, and a website that signs customers up on a phone. Every call and sign-up on your site is tracked by source, so you see which neighborhood and which channel actually paid.
- Who we work with
- Multi-crew lawn care companies with recurring mowing and treatment routes
- What we run
- Local SEO, Google Ads, Meta ads, websites, tracking
- What we report
- New customers, cost per recurring customer, revenue by channel
- Where
- Based in Dallas, working with lawn care companies across the U.S.
By the numbers
What a lawn care route runs on
- Weeklyhow often most lawns need mowing in peak growing seasonHomeAdvisor, lawn maintenance cost guide
- $118median cost per Google lead for landscaping, the closest category trackedLocaliQ, Home Services Search Advertising Benchmarks (updated July 2026; the figures it calls averages are medians)
- 74%of consumers look for reviews written in the last three monthsBrightLocal, Local Consumer Review Survey 2026
Sound familiar?
What we hear from lawn care owners
“We get leads, but half of them are across town.”
Customers outside your routes add drive time to every visit, all season. We target the neighborhoods you want to fill and report results by neighborhood.
“Spring hits and we’re scrambling.”
Most sign-ups land in a few weeks. We build pages, profiles and ads in January and February so you’re visible before the rush.
“Our agency reports clicks. I want to know which ones became customers.”
We track calls and sign-ups from your site by source and match ad leads to the customer in your CRM, so the report shows who became a customer and what they’re worth.
“We lose people by July.”
We ask for reviews after visits, and your CRM offers current customers add-ons and fall renewals, so spring’s customers stay on the schedule.
The strategy
How we plan a lawn care year
The spring rush decides your routes for the year. Our plan has you visible before it starts and full after it ends.
- Jan to Feb
Build before the rush
Profile, neighborhood pages and ads ready before the first warm weekend, with renewal offers to last year’s customers sent from your CRM.
- Mar to May
Fill the routes
Ads run tight around the streets you already serve. Every sign-up is tracked to its neighborhood.
- Jun to Aug
Keep customers and sell add-ons
Review requests after visits. Ads for aeration, fertilization and grub control shown to the customers you already mow for.
- Sep to Dec
Lock in next year
Fall cleanups and early renewals, so spring starts with routes half full.
What we run
What we run for lawn care companies
Your Google Business Profile, a page for every service and every neighborhood you want, steady reviews, and a monthly rank map that shows where you show up.
Lawn care SEO 02 Paid advertisingGoogle Search and Meta campaigns built around recurring services, targeted to your routes, live before spring and judged on the customers they sign.
Lawn care paid advertising 03 WebsiteA fast site with pricing guidance, a list of neighborhoods you serve and an online sign-up that works on a phone.
Lawn care websitesHow we prove it
Tracked from first search to a new customer
Every call, form and sign-up on your site tracked by source.
- Local SEOGoogle & Meta adsHomeowner finds you on Google or Meta
- Website + phoneEvery call, form and online sign-up on your site, tagged by source
- TrackingAds: leads matched to the customer in your CRM, then sent back to Google and MetaSEO: calls, forms and bookings tracked by source in Google Analytics
- New customers + revenueReported by channel every month
Next month’s budget follows the searches that turn into new customers.
What we can track depends on your CRM, website and booking tools. If they fall short, we can help build what’s missing.
What this kind of tracking has found
- $375 → $19.21Shades of Texas tied their ads to their CRM and moved spend from print to tracked digital. Cost per lead fell from as high as $375 to $19.21.Read the case study
- +24% clientsScoop Soldiers swapped a three-step signup for one instant form and got 24% more clients in 14 days on nearly the same ad spend.Read the case study
Why us
Why lawn care companies work with us
- 01
We measure what you measure
Revenue by neighborhood. If a number doesn’t tie back to a paying customer, it doesn’t lead the report.
- 02
Senior people on your account
No junior coordinators or handoffs. You talk to the people doing the work.
- 03
We know the calendar
We’ve run lawn care marketing through the spring rush. Plans and budgets are built around your season, and spring is planned before the first mow.
- 04
We’ll tell you no
If an idea won’t fill routes, like targeting the whole metro, we’ll say so, even if you’d pay us to do it.
Your monthly report
What your monthly report shows
Every month, the numbers that pay your crews come first. We leave out impressions and clicks.
- New customersNew recurring customers, by neighborhood and channel
- Cost per recurring customerWhat each recurring customer cost to win
- Revenue by channelSEO, Google Ads and Meta, side by side
- RetentionCustomers still on the schedule, and add-ons sold
- Rank mapWhere you show up across your service area
- Next movesWhat we’re cutting, scaling up and testing
Your options
Three ways to fill your routes
| Question | Lobster Ferret | Lead services | Typical agency |
|---|---|---|---|
| What you’re judged on | New customers by neighborhood | Often leads delivered | Often clicks and lead counts |
| Who gets the lead | Only you | Often several lawn companies at once | Usually you |
| When the spring push starts | January, before the first mow | Usually once the rush is on | Often after the rush starts |
| New customers sent back to Google and Meta | As they’re booked | Rarely | Rarely |
| Who does the work | Senior team, no handoffs | Usually a lead app and a sales line | Often a junior account manager |
Results
Results from our clients
Chorbie · Local SEO
#1 in Frisco in three months
Share of voice for “lawn care Frisco” more than tripled. Calls and site visits up 144%, and 52% more Google views.
Read the case study
Showcase LawnWorks · Ads + local SEO
Lawn care revenue up 95%
Their recurring lawn care program went from about $60K to about $117K in one season. Average customer value rose 36%, to $2,358.
Read the case studyWhat clients say
Rated 5.0 on Google. Read our reviews“I trust them completely with my company’s voice and brand, and I am never disappointed with the results.”
Cynthia HernandezExecutive Partner, Chorbie
“Executive Lawn Care would not be where we are today without their insight, research, and advice. … We are grateful and blessed to work with Lobster Ferret.”
Mark BrownCOO, Executive Lawn Care
“Unfortunately, I’ve had terrible marketing agency experiences in the past, and Koby and his team have completely changed my mind about working with an agency again. Their audit and proposal weren’t a cookie-cutter package; they were custom-designed to our business needs.”
Cost
What lawn care marketing costs
You pay a flat monthly fee for the services you pick: local SEO, ads, a website, or all three. Ad spend goes to the ad platforms directly, and spring usually gets the biggest share of it.
We scope it after a free audit of your market, site, Google profile and ad accounts, starting from the neighborhoods you already mow.
We measure it against what it brings in, sized to how many more yards your crews can add to their routes. Most lawns need mowing weekly in peak growing season (HomeAdvisor), so each new customer is a stop your crew makes all summer.
Free playbook
Want to see how it works first?
Our lawn care marketing playbook walks through the economics, the calendar and the step-by-step work. Use it yourself, or let us run it.
Read the lawn care playbook- Local SEO playbookGet into Google’s map results in the neighborhoods you want to fill, with a page for each one and a steady flow of recent reviews.
- Paid advertising playbookRun Google and Meta ads that go live before spring, stay inside your routes and get judged on new customers and the revenue they bring.
- Website playbookBuild a site that answers the three questions every homeowner has: do you serve my street, what does it cost, how do I start.
Questions we get
Hiring us for lawn care marketing
How much does lawn care marketing cost?
It depends on how many markets you’re in, which services you want help with and how much ad spend your season needs. We scope it after a free audit, and ad spend is always yours, separate from our fee.
When should a lawn care company start marketing for spring?
In January or February. Sign-ups start with the first warm weekends, and campaigns and pages need a few weeks to settle before the rush.
Have you worked with lawn care companies before?
Yes. Chorbie reached #1 for lawn care in Frisco in three months with our local SEO, and Showcase LawnWorks grew its core lawn care revenue 95% in one season with our ads and SEO.
What do you need from us to get started?
Access to your Google Business Profile, website, ad accounts and analytics, and ideally your CRM. Plus a list of the neighborhoods you want to fill.
Do you work with lawn care companies outside Texas?
Yes. We’re based in Dallas and work with home services companies across the U.S.
Can we start with just one service?
Yes. Plenty of companies start with whichever gap is costing them the most customers, often local SEO or spring ads, and add from there.
What’s the best marketing agency for lawn care companies?
The one that reports results by neighborhood. Ask any agency how they match a sign-up to the customer in your CRM, whether they target your routes or the whole metro, and when they start building for spring. If the answer to the last one is March, you’re already late.
How much should a lawn care company spend on marketing?
It depends on how many routes you want to fill, your season and how many more yards your crews can take. Spring needs the most, and a company adding a crew needs more than one topping off existing routes. We size it in the free audit.
Do you only work with lawn care companies?
We work with home services companies, and lawn care is one we know well. Chorbie and Showcase LawnWorks are both lawn care clients. Every plan is built for the trade, so yours follows the spring rush, summer add-ons and fall renewals.
Work with us
Let’s fill next season’s routes
Pick a 30-minute slot. We’ll come with questions about your territory and crews.