Roofing marketing agency
The marketing team for roofing companies that want more signed contracts
We run local SEO, Google and Meta ads and websites for multi-crew roofing companies, and we report the number that pays your crews: signed contracts, by job type and by channel.
The short version
What does a roofing marketing agency do?
A roofing marketing agency gets homeowners in your service area to find you after a leak or a storm, pick you over the other estimates and sign. At Lobster Ferret that means local SEO so you show up in Google’s map results across your service area, Google and Meta ads that keep repair, replacement and insurance work separate, and a website with real roofs and a short estimate request. Every call and estimate on your site is tracked by source, so you see which channel actually paid.
- Who we work with
- Multi-crew residential roofers doing replacements, repairs and insurance work
- What we run
- Local SEO, Google Ads, Meta ads, websites, tracking
- What we report
- Signed contracts, cost per signed contract, revenue by channel
- Where
- Based in Dallas, working with home services companies across the U.S.
By the numbers
What roofing marketing is up against
- $228median cost per Google lead for roofing and gutters, the highest of any home services categoryLocaliQ, Home Services Search Advertising Benchmarks (updated July 2026; the figures it calls averages are medians)
- $9,610average roof replacement cost in the U.S.HomeAdvisor, roof replacement cost guide
- 97%of consumers read reviews for local businessesBrightLocal, Local Consumer Review Survey 2026
Sound familiar?
What roofing owners run into
“We pay for leads that three other roofers got too.”
Shared leads mean racing to the phone for a homeowner who’s already collecting bids. We bring in homeowners through your own map listing, ads and website, so the call comes to you alone.
“Our estimates go out and then nothing.”
Homeowners compare for weeks on a job this size. Meta ads keep your finished roofs and reviews in front of them while they decide.
“A hailstorm hits and we’re not ready.”
We build storm and insurance pages and campaigns in winter, for the area you already serve, so they can go live the week the weather turns.
“Our agency counts leads. I want to know how many contracts we signed.”
Signed contracts from your CRM are tied back to the ads that brought them in, so the report shows contracts by job type, not just leads.
The strategy
How we plan a roofing year
Storms bring bursts of demand and replacements fill the months between. Our plan has you visible before the weather turns and busy after it passes.
- Dec to Feb
Build before storm season
Service pages, storm and insurance pages and ads ready before spring, with a check-in to past customers for referrals.
- Mar to May
Storm and inspection season
Ads and pages already live in your service area catch hail and wind damage searches. Insurance work runs separately from retail.
- Jun to Aug
Replacement season
Long, dry days fill the install calendar. Meta ads keep your roofs in front of homeowners while they compare open estimates.
- Sep to Nov
Close the year
Homeowners who put off a replacement try to finish before winter. Review requests after every install build proof for next spring.
What we run
What we run for roofing companies
Your Google Business Profile, a page for every job type and every suburb you want, storm and insurance pages built before the season, steady detailed reviews and a monthly rank map.
Roofing SEO 02 Paid advertisingGoogle Search campaigns split into repair, replacement and storm damage and kept inside your service area, plus Meta ads that stay in front of homeowners while they compare estimates.
Roofing paid advertising 03 WebsiteA fast site with photos of roofs you’ve done, warranty and financing stated plainly, a storm damage page and an estimate request that takes a minute on a phone.
Roofing websitesHow we prove it
Tracked from first search to signed contracts
What we track at each step, from the first search to the signed contract.
- Local SEOGoogle & Meta adsHomeowner finds you on Google or Meta
- Website + phoneEvery call, form and estimate request on your site, tagged by source
- TrackingAds: signed contracts from ads matched in your CRM, then sent back to Google and MetaSEO: calls, forms and bookings tracked by source in Google Analytics
- Signed contracts + revenueReported monthly, by channel where it can be tracked
Next month’s budget follows the searches that turn into signed contracts.
What we can track depends on your CRM, website and booking tools. If they fall short, we can help build what’s missing.
What this kind of tracking has found
- $375 → $19.21Shades of Texas tied their ads to their CRM and moved spend from print to tracked digital. Cost per lead fell from as high as $375 to $19.21.Read the case study
- +24% clientsScoop Soldiers swapped a three-step signup for one instant form and got 24% more clients in 14 days on nearly the same ad spend.Read the case study
Why us
What roofing companies get with us
- 01
We measure what you measure
We report results by job type. If a number doesn’t tie back to a signed contract, it doesn’t lead the report.
- 02
Senior people on your account
No junior coordinators or handoffs. You talk to the people doing the work.
- 03
We plan around the weather and the ticket
Storm pages, insurance campaigns and budgets are built before spring, with your close rate and average ticket in the math.
- 04
We’ll tell you no
If an idea won’t sell roofs, like chasing storms into markets your crews can’t cover or ads that hint at a free roof, we’ll say so, even if you’d pay us to do it.
Your monthly report
What your monthly report shows
Every month, the numbers that pay your crews come first. We leave out impressions and clicks.
- Signed contractsNew roofs sold, by job type and channel
- Cost per signed contractWhat each contract cost to win
- Estimates to contractsHow many estimate requests turned into signed contracts
- Revenue by channelSEO, Google Ads and Meta, side by side
- Rank mapWhere you show up across your service area
- Next movesWhat we’re cutting, expanding and testing
What we can track depends on your CRM, website and booking tools. If they fall short, we can help build what’s missing.
Your options
How we compare for roofing companies
| Question | Lobster Ferret | Lead services | Typical agency |
|---|---|---|---|
| What you’re judged on | Signed contracts and revenue, by job type | Usually leads delivered, signed or unsigned | Often leads, clicks and rankings |
| Who gets the homeowner | You alone, from your own map listing, pages and ads | Often three or four roofers at once | Usually you |
| How storm season is handled | Storm and insurance pages built in winter, for the area you already serve | Whatever comes in after the storm | Often started after the first hailstorm |
| Signed contracts sent back to Google and Meta | As they’re signed | Rarely | Rarely |
| Who does the work | Senior people you talk to directly | Usually a sales rep and a platform | Often junior staff behind an account manager |
Results
Results from our clients
Showcase LawnWorks · Ads + local SEO
Lawn care revenue up 95%
Their recurring lawn care program went from about $60K to about $117K in one season. Average customer value rose 36%, to $2,358.
Read the case study
Shades of Texas · Strategy + paid ads
+29% gross profit
Their best year in 36 years in business. Cost per lead fell from as high as $375 to $19.21 after we moved spend from print to tracked digital ads.
Read the case studyWhat clients say
Rated 5.0 on Google. Read our reviews“I’ve had terrible marketing agency experiences in the past, and Koby and his team have completely changed my mind about working with an agency again. Their audit and proposal weren’t a cookie-cutter package; they were custom-designed to our business needs.”
“Koby and his entire team are fantastic and so easy to work with! They continue to help my business drive quality leads to our desired audience. LF plays such a key role in consistently helping our company in adding new clients and revenue each month.”
“Lobster Ferret is a joy to work with! They’re solution oriented and data driven, with easy to understand reports to help measure success.”
Cost
What roofing marketing costs
There are two costs. Our flat monthly fee covers the services you choose: local SEO, ads, your website, or any mix. Ad spend is separate and is paid to the ad platforms directly.
We scope it after a free audit of your market, your site, your Google Business Profile and your ad accounts, so the plan fits the services you want to grow and the suburbs you want to reach.
We measure it against revenue, sized to how many more roofs your crews can install in a season. Google roofing leads carry the highest median cost in home services at $228 (LocaliQ), so the number that matters is what each contract cost to win.
Free playbook
Want to see how it works first?
Our roofing marketing playbook walks through the economics, the calendar and the step-by-step work. Use it yourself, or let us run it.
Read the roofing playbook- Local SEO playbookGet into Google’s map results across your service area, with a page for every job type and storm scenario and detailed reviews from finished roofs.
- Paid advertising playbookRun Google and Meta ads that keep repair, replacement and storm work separate, stay inside your service area and get judged on signed contracts.
- Website playbookBuild a site that proves you’ve done this kind of roof before, answers the money questions early and makes requesting an estimate take a minute.
Questions we get
Hiring us for roofing marketing
How much does roofing marketing cost?
It depends on how many markets you’re in, which services you want to grow and how much ad spend your season needs. We scope it after a free audit, and ad spend is always yours, separate from our fee.
When should a roofing company start marketing for storm season?
Between December and February. Storm and insurance pages need time to settle in Google, and campaigns need a few weeks of data before spring weather hits. Starting after the first hailstorm means playing catch-up all season.
Do you help with storm and insurance work?
Yes, in the area you already serve. We build hail and wind damage pages and campaigns before the season and run them separately from retail replacements. We don’t chase storms across the state or write ads that promise a free roof.
What do you need from us to get started?
Access to your Google Business Profile, website, ad accounts and analytics, and ideally your CRM. Plus the services you want to grow and the suburbs you want to work in.
Do you work with roofing companies outside Texas?
Yes. We’re based in Dallas and work with home services companies across the U.S. Storm seasons and insurance practices differ by market, so every roofing plan starts with an audit of yours.
Can we start with just one service?
Yes. Plenty of companies start with whichever gap is costing them the most jobs, often local SEO or replacement ads, and add from there.
What’s the best marketing agency for roofing companies?
Ask any agency how they’ll follow a lead from the first call to a signed contract in your CRM, whether the report splits retail replacements from storm and insurance work, and who does the work each month. With leads this expensive, an agency that stops counting at the lead can’t tell you what’s working.
How much should a roofing company spend on marketing?
It depends on how many more roofs you want to sell, when storm season hits your market and how much more your crews and production schedule can take. Big tickets and long decisions mean spend gets judged over months. We size it in the audit and adjust as contracts come in.
Do you only work with roofing companies?
No. We work with home services companies, and every plan is built for the trade. Yours is set around storm season, insurance work and the weeks homeowners spend comparing estimates.
Work with us
Let’s keep your crews busy
Pick a 30-minute slot. We’ll come with questions about your territory and crews.