The complete guide to landscaping website design

Step by step

The playbook

1. 01

   Give two paths on the first screen

   The maintenance visitor wants a price and a start date. The project visitor wants proof and a process. Each needs an obvious button before the scroll.

   • A headline with your main service and city
   • One button to plan a project, one to start maintenance
   • A tap-to-call number at the top
   • Star rating, review count and a photo of finished work
2. 02

   Sort your best work into galleries

   Project buyers hire from photos of yards like theirs. Galleries sorted by patios, walls, plantings and full yards do more selling than any paragraph.

   • Pick the projects you’re proudest of and want more of
   • Group them by project type and suburb
   • Caption each photo and add alt text
   • Add a short story: what the homeowner wanted and what you built
3. 03

   Explain your design and install process

   A big project feels less risky when the homeowner knows what happens from the first visit to the final walkthrough.

   • List the steps from consultation to walkthrough
   • Say roughly how long design and install take
   • Show who the homeowner deals with at each step
4. 04

   Give price ranges for both lines

   For maintenance, a framework by property size or service level. For projects, ranges by project type. Either way the homeowner gets a ballpark before they call.

   • Maintenance pricing by property size or visit frequency
   • Starting ranges for patios, walls and outdoor kitchens
   • What changes the price, like access, slope and materials
5. 05

   Make maintenance sign-up quick

   If starting maintenance takes a phone call and a callback, some homeowners won’t wait. Scoop Soldiers, a pet waste removal company, got 24% more clients in 14 days after turning a three-step signup into one instant online sign-up.

   • A short form: name, phone, address and service
   • The suburbs you serve listed right next to it
   • Every sign-up sent straight to your CRM
6. 06

   Build a page for each service

   Maintenance, design, hardscape, plantings, irrigation and cleanups each get their own page and their own way to start.

   • What’s included and who it’s for
   • Photos from that kind of job
   • A consultation or sign-up button on every page
7. 07

   Keep a photo-heavy site fast

   Image-heavy sites get slow on phones. Google’s Core Web Vitals say the main content should load in 2.5 seconds or less.

   • Resize photos to the size they display at
   • Compress every image before upload
   • Keep big galleries below the first screen
   • Test key pages in Google’s PageSpeed Insights before launch
8. 08

   Track every request by line, test, then improve

   Maintenance sign-ups and project consultations become useful data once each one is counted on its own, with its source and its value. Set it up for launch day, test it monthly, and change one thing at a time.

   • A key event, the action GA4 counts as a result, for calls, maintenance sign-ups and consultation requests, each tagged with its line and given a season value or an estimated project value
   • Hidden fields that save the click ID (gclid), the code that ties a request to its ad, with the customer in your CRM, so a project that signs months later can still be sent back to Google Ads
   • A test maintenance sign-up and a test consultation request sent from a phone every month
   • One change at a time, like the first-screen buttons, the consultation form or the sign-up flow, keeping whatever brings in more customers