Pest control marketing agency
The marketing team for pest control companies that want more recurring plans
We run local SEO, Google and Meta ads and websites for pest control companies, and we report the numbers that keep your routes full: initial treatments, and how many of them turn into quarterly plans.
The short version
What does a pest control marketing agency do?
A pest control marketing agency gets homeowners with a pest problem to find you first, book an initial treatment and stay on a quarterly plan. At Lobster Ferret that means local SEO for every pest you treat, Google and Meta ads timed to the pest seasons in your region, and a website that answers the urgent call and makes the plan easy to sign up for. Every call and booking on your site is tracked by source, so you see which pest, area and channel produced plans.
- Who we work with
- Pest control companies selling quarterly plans after an initial treatment
- What we run
- Local SEO, Google Ads, Meta ads, websites, tracking
- What we report
- Initial treatments, new plans, cost per recurring customer, revenue by channel
- Where
- Based in Dallas, working with home services companies across the U.S.
By the numbers
What a pest control customer is worth
- $300 to $550typical one-time pest control treatmentHomeAdvisor, pest control cost guide
- $100 to $300per visit on a quarterly pest control planHomeAdvisor, pest control cost guide
- 89%of consumers expect owners to respond to reviewsBrightLocal, Local Consumer Review Survey 2026
Sound familiar?
What pest control owners run into
“We get the one-time spray and never see them again.”
Your booking confirmation offers the quarterly plan, and ads show the plan to customers after their first treatment. We report how many treatments become plans.
“Termite season starts and our ads aren’t even running.”
We build pest pages and campaigns in late winter, timed to your region, so they’re live when ants and termites wake up.
“Our leads are DIYers and people shopping for sprays.”
We build campaigns pest by pest and cut DIY, product and job-seeker searches every month, so budget goes to homeowners ready to book.
“I can’t tell which calls turned into plans.”
We track calls, forms and bookings from your site by source and match ad leads to the customer in your CRM, so the report shows new plans and revenue by pest and channel.
The strategy
How we plan a pest control year
What homeowners search for changes with the season, and every urgent call is a chance to sell a plan. Our plan is built around the pests in your region.
- Jan to Feb
Build before spring
Pest pages, profile updates and ads ready before the first warm stretch. Rodent work and plan renewals carry the slow months.
- Mar to May
Ants and termites wake up
Ant calls and termite swarms drive urgent searches in many regions. Ads and pages are already live when they start.
- Jun to Aug
Peak season
Mosquitoes, wasps and roaches fill the calendar. Your booking confirmation and your ads offer the quarterly plan after every initial treatment.
- Sep to Dec
Rodents move in
Mice and rats look for warm spaces as nights cool. Fall exclusion work and plan renewals set up next year.
What we run
What we run for pest control companies
Your Google Business Profile, a page for every pest you treat and every area you want on your routes, a clear plan page, steady reviews and a monthly rank map.
Pest control SEO 02 Paid advertisingGoogle Search campaigns built pest by pest and timed to your region’s seasons, plus Meta ads for prevention offers and for people who looked at your plans, all judged on plans started.
Pest control paid advertising 03 WebsiteA fast site with tap-to-call and quick booking on the first screen, a page for each pest, and a plan page that explains what’s covered and what each visit costs.
Pest control websitesHow we prove it
Tracked from first search to a new plan
Every call, form and booking on your site tracked by source.
- Local SEOGoogle & Meta adsHomeowner finds you on Google or Meta
- Website + phoneEvery call, form and booking on your site, tagged by source
- TrackingAds: leads matched to the job in your CRM, then sent back to Google and MetaSEO: calls, forms and bookings tracked by source in Google Analytics
- New plans + revenueReported monthly, by channel where it can be tracked
Next month’s budget follows the searches that turn into new plans.
What we can track depends on your CRM, website and booking tools. If they fall short, we can help build what’s missing.
What this kind of tracking has found
- $375 → $19.21Shades of Texas tied their ads to their CRM and moved spend from print to tracked digital. Cost per lead fell from as high as $375 to $19.21.Read the case study
- +24% clientsScoop Soldiers swapped a three-step signup for one instant form and got 24% more clients in 14 days on nearly the same ad spend.Read the case study
Why us
What pest control companies get with us
- 01
We measure what you measure
Initial treatments and new plans, by pest and area. If a number doesn’t tie back to a paying customer, it doesn’t lead the report.
- 02
Senior people on your account
No junior coordinators or handoffs. You talk to the people doing the work.
- 03
We plan around the pest calendar
Budgets and pages move with the ants, termites, mosquitoes and rodents in your region, built and funded before each season starts.
- 04
We’ll tell you no
If an idea won’t fill routes with recurring customers, like buying one-time calls far from your technicians, we’ll say so, even if you’d pay us to do it.
Your monthly report
What your monthly report shows
Every month, the numbers that pay your crews come first. We leave out impressions and clicks.
- Initial treatmentsNew customers booked, by pest and channel
- New plansTreatments that turned into quarterly plans
- Cost per recurring customerWhat each recurring customer cost to win
- Revenue by channelSEO, Google Ads and Meta, side by side
- Rank mapWhere you show up across your service area
- Next movesWhat we’re cutting, scaling up and testing
What we can track depends on your CRM, website and booking tools. If they fall short, we can help build what’s missing.
Your options
Three ways to fill your routes with plans
| Question | Lobster Ferret | Lead services | Typical agency |
|---|---|---|---|
| What you’re judged on | Initial treatments and new quarterly plans | Often leads delivered | Often clicks and lead counts |
| Who gets the lead | Only you | Often several pest companies at once | Usually you |
| How the pest calendar is handled | Pages and ads live before each season | Often the same all year | Often after the swarms start |
| New plans sent back to Google and Meta | As they’re booked | Rarely | Rarely |
| Who does the work | Senior team, no handoffs | Usually a sales rep and a lead feed | Often a junior account manager |
Results
Results from our clients
Showcase LawnWorks · Ads + local SEO
Lawn care revenue up 95%
Their recurring lawn care program went from about $60K to about $117K in one season. Average customer value rose 36%, to $2,358.
Read the case study
Shades of Texas · Strategy + paid ads
+29% gross profit
Their best year in 36 years in business. Cost per lead fell from as high as $375 to $19.21 after we moved spend from print to tracked digital ads.
Read the case studyWhat clients say
Rated 5.0 on Google. Read our reviews“I’ve had terrible marketing agency experiences in the past, and Koby and his team have completely changed my mind about working with an agency again. Their audit and proposal weren’t a cookie-cutter package; they were custom-designed to our business needs.”
“Koby and his entire team are fantastic and so easy to work with! They continue to help my business drive quality leads to our desired audience. LF plays such a key role in consistently helping our company in adding new clients and revenue each month.”
“Lobster Ferret is a joy to work with! They’re solution oriented and data driven, with easy to understand reports to help measure success.”
Cost
What pest control marketing costs
You pay a flat monthly fee for the services you pick: local SEO, ads, a website, or all three. Ad spend goes to the ad platforms directly, and it usually rises ahead of spring and again before rodent season.
We scope it after a free audit of your market, site, Google profile and ad accounts, including the pests that drive the most searches where you work.
We measure it against cost per recurring customer and the revenue their plans bring in, sized to how many more stops your technicians can take. A visit on a quarterly plan runs $100 to $300 (HomeAdvisor), and a customer on a plan pays it four times a year.
Free playbook
Want to see how it works first?
Our pest control marketing playbook walks through the economics, the calendar and the step-by-step work. Use it yourself, or let us run it.
Read the pest control playbook- Local SEO playbookGet into Google’s map results for every pest you treat, with a page for each pest, a clear plan page and recent reviews that name the pest.
- Paid advertising playbookRun Google and Meta ads built pest by pest, timed to your region’s seasons and judged on how many treatments become quarterly plans.
- Website playbookBuild a site that answers the urgent call on the first screen, then makes the quarterly plan easy to understand and sign up for.
Questions we get
Hiring us for pest control marketing
How much does pest control marketing cost?
It depends on how many markets you’re in, which pests and services you want to grow and how much ad spend each season needs. We scope it after a free audit, and ad spend is always yours, separate from our fee.
When should a pest control company start marketing for the season?
In late winter for most regions, before ants and termites wake up, and again in late summer before rodents move in. Pages and campaigns need a few weeks to settle before each push, so we build the calendar around your region.
What do you need from us to get started?
Access to your Google Business Profile, website, ad accounts and analytics, and ideally your CRM. Plus the pests you want to sell more plans for and the areas you want on your routes.
Can you show which calls turned into quarterly plans?
Yes. We track calls, forms and bookings and match them to customers in your CRM, so the monthly report shows initial treatments, new plans and revenue by pest and channel.
Do you work with pest control companies outside Texas?
Yes. We’re based in Dallas and work with home services companies across the U.S. Pest seasons differ a lot by region, so we build the calendar around the pests and timing in your market.
Can we start with just one service?
Yes. Plenty of companies start with whichever gap is costing them the most recurring customers, often local SEO or spring ads, and add from there.
What’s the best marketing agency for pest control companies?
One that shows how many initial treatments turned into quarterly plans. Ask any agency how they match a call or booking to the customer in your CRM, how they keep DIY and spray shoppers out of your ads, and whether they plan around your region’s pest calendar.
How much should a pest control company spend on marketing?
It depends on how fast you want to grow plans, the pest season in your region and how many more stops your technicians can handle. Spring and the start of rodent season usually need the most. We size it in the free audit.
Can you work with our current marketing company or in-house person?
Yes. We can take one piece, like Google Ads before termite season, while your current team keeps the rest. We agree up front who owns what, and our tracking shows new plans from every channel, theirs included.
Work with us
Let’s turn this season’s calls into plans
Pick a 30-minute slot. We’ll come with questions about your territory and crews.