House cleaning SEO company
House cleaning SEO that brings in recurring clients
We’re a house cleaning SEO company for residential cleaning businesses with multiple teams. We get you into Google’s map results in the neighborhoods you already clean, make your team and reviews easy to trust, and track the calls, quotes and bookings that come from search.
The short version
What does a house cleaning SEO company do?
A house cleaning SEO company gets your business into Google’s map results and organic listings when people nearby search for house cleaning, maid service, a deep clean or a move-out clean. At Lobster Ferret that means running your Google Business Profile, building service, neighborhood and trust pages, earning detailed reviews that name your cleaners and cleaning up the listings Google cross-checks. Every call, quote and online booking from search is tracked, so you can see which neighborhoods bring in bookings.
- Who it’s for
- House cleaning companies with multiple teams and a recurring residential base
- What we manage
- Google Business Profile, service, neighborhood and trust pages, reviews, listings, tracking
- What we report
- Calls, quotes and bookings from search, by neighborhood
- Where
- Based in Dallas, managing house cleaning SEO across the U.S.
What’s included
Cleaning company SEO services, done for you
Everything SEO for cleaning companies takes, handled by a senior team. You tell us which neighborhoods you want to fill and keep the teams on schedule.
- 01
Google Business Profile management
House cleaning service as the primary category, recurring, deep and move-out cleaning listed as services, and real photos of your team, kept current.
- 02
Maid service SEO pages
Recurring cleaning, deep cleaning, move-in and move-out cleaning and rental turnovers each get a page, with pricing guidance where you share it.
- 03
Neighborhood pages
A page for each area you want more clients in, with reviews from clients nearby, so new bookings land where your teams already drive.
- 04
Trust pages
Insurance, bonding, background checks and how you hire and train cleaners, stated plainly on the pages that rank.
- 05
Detailed review requests
A text after every clean asking for a review that names the cleaner, and a review responder that replies to reviews on your behalf.
- 06
Listings cleanup
Name, address and phone cleaned up across the directories Google checks, with your service area set correctly if you don’t take visitors at your address.
- 07
Call, quote and booking tracking
Calls, quote forms and online bookings tracked in Google Analytics, with bookings carrying their dollar value and visits from your Google profile tagged.
- 08
Rank maps and monthly reports
A monthly grid of house cleaning searches across your neighborhoods, plus the calls, quotes and bookings search brought in and what we shipped.
What we can track depends on your CRM, website and booking tools. If they fall short, we can help build what’s missing.
Pages we build
Local SEO for house cleaners, by service
Someone booking a move-out clean and someone looking for an every-other-week slot want different things. Each service gets its own page, and each page offers the recurring rate.
Recurring cleaning
Weekly and every-other-week service, the page that fills your schedule.
Deep cleaning
The first-clean page, built to turn a one-time booking into recurring service.
Move-in and move-out cleaning
Move season work, with its own section for realtors and property managers.
Short-term rental turnovers
Turnover pages for hosts who need cleans between guests on a tight window.
Pricing page
Starting prices by home size with the recurring rate beside them, built to rank for cost searches and cut down on price-shopping calls.
Team and hiring page
Who your cleaners are and how you vet them, the page people check before they hand over a key.
How we work
How we run your house cleaning SEO
- 01
Audit
We review your profile, site and reviews and check which cleaning companies outrank you in each neighborhood you want.
- 02
Tracking first
Tracking for website calls, quote forms and online bookings goes in first, with a tagged profile link, so everything from search is counted from day one.
- 03
Build
Profile fixes, service, neighborhood and trust pages and listings cleanup, ready before spring cleaning season.
- 04
Manage monthly
New pages, review replies, team photos and profile updates every month, with move-out pages ahead of summer.
- 05
Report
Bookings, rank maps and what we shipped.
What we can track depends on your CRM, website and booking tools. If they fall short, we can help build what’s missing.
Your monthly report
What your monthly SEO report shows
Every month, booked jobs and revenue come first. We leave out impressions and clicks.
- Calls, quotes and bookingsWhat came in from Google search and your profile, by neighborhood
- Booking valueWhat online bookings from search are worth, with recurring bookings at their yearly value
- Recurring vs. one-timeHow many bookings from search were for recurring service, and how many for a one-time or deep clean
- Rank mapWhere you show up for house cleaning searches across the neighborhoods you clean
- Reviews and pagesNew reviews and replies, plus the service and neighborhood pages we published
- Next monthWhat we’re building next and why
What we can track depends on your CRM, website and booking tools. If they fall short, we can help build what’s missing.
Your options
How we compare to other SEO agencies and doing it in-house
| Question | Lobster Ferret | Typical SEO agency | Doing it in-house |
|---|---|---|---|
| What you’re judged on | Recurring bookings from search | Often rankings and traffic | Usually bookings this week |
| Trust details | On every page that ranks | Often a short about page | When someone writes it |
| Calls, quotes and bookings from search | Tracked every month | Rarely | Rarely |
| Job seeker inquiries | Kept out of the numbers | Often counted as leads | Mixed into the inbox |
| Who does the work | Senior team, no handoffs | Often a junior account manager | Whoever is between cleans |
Results
Results from our clients
Chorbie · Local SEO
#1 in Frisco in three months
Share of voice for “lawn care Frisco” more than tripled. Calls and site visits up 144%, and 52% more Google views.
Read the case study
Showcase LawnWorks · Ads + local SEO
Lawn care revenue up 95%
Their recurring lawn care program went from about $60K to about $117K in one season. Average customer value rose 36%, to $2,358.
Read the case studyWhat clients say
Rated 5.0 on Google. Read our reviews“I’ve had terrible marketing agency experiences in the past, and Koby and his team have completely changed my mind about working with an agency again. Their audit and proposal weren’t a cookie-cutter package; they were custom-designed to our business needs.”
“I trust them completely with my company’s voice and brand, and I am never disappointed with the results.”
Cynthia HernandezExecutive Partner, Chorbie
“Lobster Ferret is a joy to work with! They’re solution oriented and data driven, with easy to understand reports to help measure success.”
Cost
What house cleaning SEO costs
House cleaning SEO is a monthly fee for the work: profile management, pages, reviews, listings, tracking and reporting. No ad spend sits inside it.
The fee depends on how many neighborhoods you want to fill, which services you want to grow and how strong the cleaning companies above you are. We scope it after a free audit of your profile, site and market.
We weigh the work toward recurring service, because it pays every week or two and a one-time clean pays once. The report splits recurring bookings from one-time cleans.
Rather do it yourself?
The house cleaning SEO playbook is free
The basics we start from, written down for owners who want to run SEO in-house.
Questions we get
Hiring a house cleaning SEO company
How much does house cleaning SEO cost?
It depends on how many neighborhoods you want to rank in, which services you want to grow and how strong the companies above you are. We scope it after a free audit of your profile, site and market. It’s a monthly fee with no ad spend inside it.
How do we pick a cleaning business SEO agency?
Ask how they’ll show your team and trust details on the pages that rank and how they keep job seeker calls out of the numbers. If the report stops at rankings, you can’t see which bookings SEO brought in.
How long does maid service SEO take?
The map pack usually moves first. Organic rankings take months, then keep building. Your reviews, how complete your profile is and how hard nearby competitors work on theirs all shape the pace.
Can you work with our current website and profile?
Usually, yes. We keep your profile’s reviews and history and build service, neighborhood and trust pages on your site if it’s fast and sound. If it’s slow on a phone or hides pricing and booking, we’ll show you what that’s costing first.
How does SEO fit with ads and our website?
Ads bring bookings right away, SEO builds bookings you don’t pay for per click, and the website is where someone checks your price and books the first clean. Most cleaning companies need all three, planned around the same neighborhoods.
Do you work with cleaning companies outside Texas?
Yes. We’re based in Dallas and work with home services companies across the U.S. Your plan is built around the neighborhoods your teams already clean.
What do you need from us to start?
Access to your Google Business Profile, website and analytics, plus the neighborhoods you want to fill. Photos of your actual team help a lot, since clients want to see who’s coming in.
How do we know the SEO is working?
You get a monthly report: calls, quotes and bookings from search and what they’re worth, a rank map across the neighborhoods you clean, reviews and what we shipped. Rankings show early progress.
Work with us
Let’s make you the name they trust with the key
Pick a 30-minute slot. We’ll come with questions about your territory and crews.