Pool service PPC agency
Pool service PPC that grows your weekly routes
We’re a pool service PPC agency running Google Ads for pool service companies built around weekly service, with openings, green pool cleanups and equipment repair on budgets of their own. Ads stay close to the neighborhoods your techs already drive.
The short version
What does a pool service PPC agency do?
A pool service PPC agency builds and manages your paid ads on Google and Meta so homeowners near your routes find you when they’re done testing chlorine themselves, the water turns green or the pump quits, and so the budget goes to homeowners who want weekly service. At Lobster Ferret that means pool cleaning Google Ads for weekly service, openings and closings, and green pool cleanups, repair campaigns on their own budget and Meta ads ahead of swim season.
- Who it’s for
- Pool service companies with weekly routes, openings and repair techs
- What we manage
- Google Ads, Meta ads, landing pages and tracking
- What we report
- New customers, repair revenue and cost per recurring customer, by campaign
- Where
- Based in Dallas, managing pool service ads across the U.S.
What’s included
Pool service Google Ads management, done for you
Everything it takes to add stops on streets your techs already drive, run by a senior team. You approve the plan and keep the water clear.
- 01
Weekly pool service campaigns
Searches for weekly pool cleaning and maintenance in your target neighborhoods, sent to a page that sells weekly service.
- 02
Opening, closing and green pool campaigns
One-time jobs with their own ads and budget, and a page that offers weekly service after the first visit.
- 03
Pool repair campaigns
Pump, filter, heater and automation repair on a separate budget, so urgent repair calls don’t eat the money meant for weekly service.
- 04
Targeting around your routes
Ads limited to the neighborhoods where a new stop fits your techs’ existing drive, so each new pool is a few minutes from the last one.
- 05
Meta ads before swim season
Opening offers and weekly service shown to homeowners in your service area before they start searching.
- 06
Call and sign-up tracking
Calls and online sign-ups tracked by campaign, each with its value.
- 07
Bidding that learns from real customers
New customers, repair tickets and their value from your CRM sent back to Google and Meta, so bidding learns which searches bring in recurring customers.
- 08
Monthly pool service ads reporting
New customers, cost per recurring customer, repair revenue and one-time jobs that turned into weekly service, with what we cut and change next.
What we can track depends on your CRM, website and booking tools. If they fall short, we can help build what’s missing.
Campaigns we build
Pool service ad campaigns we build
A weekly customer, a green pool and a dead pump are three different buyers. Separate campaigns show which ones add stops and which ones add repair revenue.
Weekly pool service
The core campaign, aimed at the streets on your routes, with a page that shows what weekly service includes.
Pool openings and closings
Seasonal campaigns in markets with a swim season, live before opening weekend and pitched as the start of weekly service.
Green pool cleanups
Urgent one-time jobs from new homeowners and neglected pools, with a page that offers weekly service after the cleanup.
Pump, filter and heater repair
Repair searches on their own budget, scheduled for the hours your repair techs can respond.
Equipment upgrades
Variable-speed pumps, automation and heater replacements where you sell them, run as planned purchases that take homeowners longer to decide.
Brand campaign
Your company name protected so another pool company or a lead service doesn’t sit above you when a customer searches for you.
How we work
How we run your pool service ads
- 01
Audit
We go through your ad account, routes and landing pages to see which neighborhoods bring in weekly service and how much budget is wasted on DIY chemical and supply searches.
- 02
Tracking first
Sign-up tracking and a link to your CRM come first, so each new stop is tied to the campaign that brought it in.
- 03
Build around the route
Campaigns for weekly service, one-time jobs and repairs, neighborhood targeting and a page for each, ready before swim season.
- 04
Manage weekly
Search terms, bids and budgets adjusted every week, with DIY chemical and pool builder searches cut and spend pulled back when routes fill.
- 05
Report monthly
Results by campaign, plus where budget moves for the next season.
What we can track depends on your CRM, website and booking tools. If they fall short, we can help build what’s missing.
Your monthly report
What your monthly ads report shows
Every month, booked jobs and revenue come first. We leave out impressions and clicks.
- New customers from adsWeekly service sign-ups, by campaign and neighborhood
- Cost per recurring customerWhat each recurring customer cost to win
- Repair revenuePump, filter and heater jobs from ads, tracked apart
- One-time to weeklyCleanups, openings and repairs from ads that became weekly service
- Searches cutJunk searches found and blocked, and what they were costing
- Next monthWhere budget moves for the season ahead, and why
What we can track depends on your CRM, website and booking tools. If they fall short, we can help build what’s missing.
Your options
How we compare to lead services and other agencies
| Question | Lobster Ferret | Lead services | Typical agency |
|---|---|---|---|
| Who gets the customer | Only you | Often several pool companies | Only you |
| What you’re judged on | New customers on weekly service | Leads delivered | Clicks and calls |
| Where new stops land | Neighborhoods on your routes | Wherever the lead is | Often the whole metro |
| Repair vs. weekly service | Separate campaigns and budgets | Categories you pick | Often one budget |
| Recurring customers sent back to Google | Yes, from your CRM | No | Rarely |
Results
Results from our clients
Shades of Texas · Strategy + paid ads
+29% gross profit
Their best year in 36 years in business. Cost per lead fell from as high as $375 to $19.21 after we moved spend from print to tracked digital ads.
Read the case study
Scoop Soldiers · Conversion + tracking
24% more clients in 14 days
A three-step signup became one instant form. Nearly the same ad spend, 19% lower cost per client and 44% more leads.
Read the case studyWhat clients say
Rated 5.0 on Google. Read our reviews“They built the brand, built the website, and launched the ads, and we had a recurring customer from ads in the very first week. They nailed it. I knew they would.”
Jenn SpencerCEO & Founder, Scoopy Doo Pros
“Koby and his entire team are fantastic and so easy to work with! They continue to help my business drive quality leads to our desired audience. LF plays such a key role in consistently helping our company in adding new clients and revenue each month.”
“We’re converting at higher rates than ever in our company’s 36 years in business.”
Matthew WeberShades of Texas
Cost
What pool service PPC management costs
It comes down to our management fee plus your ad budget. The ad platforms charge the budget to you directly, so whether it’s opening season or a slow winter month, you see what went out.
The fee depends on the services, platforms and neighborhoods in the plan, and whether you’re in a seasonal or year-round market. We scope it after a free audit of your account, routes and market.
We size ad spend to a target cost per recurring customer and how many more stops your techs can add. For context, leads for pools and spas have a median Google cost of about $45 (LocaliQ, 2025), and a weekly customer is worth dozens of visits.
Rather do it yourself?
The pool cleaning ads playbook is free
The basics we start from, written down for owners who want to run ads in-house.
Questions we get
Hiring a pool service PPC agency
How much does pool service PPC cost?
The fee is quoted after a free audit and depends on the services, platforms and neighborhoods in the plan. Ad spend is billed to you directly by the ad platforms. We size it to how many stops your techs can add before routes get too long.
What’s the best PPC company for pool companies?
The one that targets your routes and keeps repair and weekly service on separate budgets. Ask any pool service advertising agency how they keep ads inside the neighborhoods your techs drive.
How soon will pool ads add stops?
You’ll show up in search the day campaigns launch, but they need a few weeks of data to settle. In seasonal markets, campaigns built before opening season are settled when sign-ups jump in spring. In year-round markets they run all year, with budgets raised for spring sign-ups and summer repairs.
Can you take over our current pool cleaning Google Ads account?
Yes, most of the time. We keep the account’s history and whatever is already adding stops. If repair and weekly service share one budget, the ads cover the whole metro or DIY chemical searches get through, the audit shows you what that’s costing before anything changes.
How do pool service ads fit with SEO and our website?
Ads add stops this season, and SEO in your target neighborhoods builds new stops you don’t pay for per click. Both work better when the click lands on a page for that service with a sign-up that works on a phone, so most pool companies do best with all three working together.
What do you need from us to start?
We’ll need access to Google Ads, Meta, your website and analytics, plus the CRM or route software that shows who’s on weekly service. Then the neighborhoods where you want more stops and how many more your techs can handle.
How do we know the pool ads are working?
The monthly report shows new customers, cost per recurring customer and repair revenue, plus what we cut and changed. Sign-ups are the early signal. We judge results on new stops on your routes.
Work with us
Let’s fill your routes
Pick a 30-minute slot. We’ll come with questions about your territory and crews.