Handyman · Paid ads
Handyman ads that book jobs you don’t have to share
Paying a lead reseller means racing other pros for the same homeowner. Your own ads bring leads that come only to you. We run Google and Meta ads for handyman businesses around the jobs you want, close to your crews, and report what they booked.
The short version
Do Google Ads work for handyman businesses?
Yes. They work best when they’re built around specific jobs and a tight service area. Handyman ads work best when each job you want, like TV mounting, drywall repair or door installation, has its own ads and page, targeting stays close to where your crews work, and DIY, free and job-seeker searches are filtered out. The median Google lead for handyman services costs about $54 (LocaliQ, 2025), and unlike a shared lead, it comes only to you. Results should be judged by cost per booked job.
- Platforms
- Google Search and Meta (Facebook and Instagram)
- Targeting
- A tight radius around your crews, built job by job
- What we measure
- Cost per booked job, repeat customers and revenue, by campaign
- Benchmark
- Handyman leads on Google: about $54 median (LocaliQ, 2025)
The search terms report
Where handyman ad budgets get wasted
Every month we read the actual searches your ads showed up for. In handyman work, the wasted spend is predictable: DIYers, people looking for free help, job seekers, tool shoppers and people too far away to be worth the drive.
Cut: never going to book
| Search term | Why it’s cut |
|---|---|
| DIY | |
| Wants free | |
| Job seeker | |
| Shopping for tools | |
| Too far to drive |
Keep: searches that book
- “tv mounting service near me”Quick job, ready to book
- “drywall repair [suburb]”Common, repeatable
- “handyman services [city]”Ready to hire
Example search terms. Yours come from your account.
What makes handyman different
Handyman ads have to respect the drive
- 01
Build campaigns job by job
TV mounting and deck repair are different customers at different tickets. Separate ads and pages show which jobs book and which just ring the phone.
- 02
Radius is the strategy
With most handyman projects between $150 and $600 (Fixr), a job across town can cost more in drive time than it earns. Ads stay close to your crews.
- 03
Your own leads are worth more than bought ones
A lead from your ad goes to you alone. A shared lead from a reseller can go to other pros too, so you pay to race for it.
What we do
What we run for handyman businesses
- 01
Google Search campaigns
Built job by job: TV mounting, drywall, doors, fixtures and the other work you want, targeted to the neighborhoods near your crews.
- 02
Meta ads
Seasonal reminders and job offers shown to homeowners in your service area, plus past site visitors who haven’t booked yet.
- 03
Landing pages
A page for each job with what’s included, a price range or minimum, reviews and a photo quote option that works on a phone.
- 04
Negative keywords
DIY searches, free-help searches, job seekers, tool shoppers and out-of-area searches cut every month.
- 05
Booked job tracking
Booked jobs from your CRM sent back to Google and Meta, so bidding works toward real customers.
- 06
Budgets by capacity
Spend scaled up when your calendar has gaps and pulled back when your crews are booked out.
Results
Results from our clients
Shades of Texas · Strategy + paid ads
+29% gross profit
Their best year in 36 years in business. Cost per lead fell from as high as $375 to $19.21 after we moved spend from print to tracked digital ads.
Read the case study
Scoop Soldiers · Conversion + tracking
24% more clients in 14 days
A three-step signup became one instant form. Nearly the same ad spend, 19% lower cost per client and 44% more leads.
Read the case study“We’re converting at higher rates than ever in our company’s 36 years in business.”
Matthew WeberShades of TexasRather do it yourself?
The handyman ads playbook is free
The basics we start from, written down for owners who want to run ads in-house.
Questions we get
Handyman ads FAQ
How much should a handyman business spend on Google Ads?
Start from what a job is worth, including repeat visits, and how many more jobs your crews can take. Handyman leads on Google have a median cost of about $54 (LocaliQ, 2025), and not every lead books. We size the budget to a target cost per booked job and scale once the numbers hold.
Are my own ads better than buying handyman leads?
Usually, over time. A lead from your own ad goes only to you, and you choose which jobs and areas you pay for. A shared lead can go to other pros at the same time. You can run both at first, then shift budget as your own ads prove out.
What handyman jobs are worth advertising?
Jobs homeowners search for by name, that book quickly and clear your minimum charge, like TV mounting, drywall repair, door installation and fixture replacement. Fixr puts a common handyman minimum at $130, so jobs that can’t clear yours shouldn’t get ad budget of their own.
Do Facebook ads work for handyman businesses?
They can, for seasonal reminders like spring repairs or pre-holiday fixes, and for reaching past site visitors who didn’t book. Google usually comes first because it catches homeowners already searching for the job. Meta works best once Google campaigns are running and tracked, so we can see whether it adds jobs.
Can you track handyman ads to booked jobs?
Yes. We track calls, forms and photo quotes and match them to jobs in your CRM, so the report shows what each campaign booked, including repeat visits, and the revenue it brought in. How much we can match depends on what your CRM can connect to.
Work with us
Let’s see what your ads actually booked
Pick a 30-minute slot. We’ll come with questions about your territory and crews.